2012, ISSUE 2

The success of a tourist destination is impossible without well qualified and ambitious staff who keep an eye on innovations and their implementation. Besides, in line with the trend of growth in the tourist industry, respectively the increased interest in spa tourism, the biggest challenge is the adequate parallel development of human resources which underpin the design and development of the tourism product that is offered. The systematic need for staff development in the field of the so called…

In this article we verify the hypothesis of the existence of long-term effect of promotions on brand sales. We conducting unit-root tests to identify whether time series (brand sales) are stationary over time, in addition we apply segmented regression models.

This publication is a first part of the biggest research, which should be presented in two publications, concerning missing data analysis in empirical data base. In this publication are mentioned the reasons and are presented the mechanisms of missing data. The author shows implementation, advantages and disadvantages of the simple methods for coping like listwise and pairwise deletion and other methods for single and multiple imputations.

The author puts some of his views on the possible priority of management statements on the future of business.

The material is devoted to a problem actual not only for Bulgarian business practice, but in a global plan as well and namely - personnel turnover. Turnover is connected with direct expenses for recruitment, selection and training of the newly appointed personnel, as well as with indirect costs - following from worsening of the performance, drop in the morale and loss of strategic opportunities…

SWOT - analysis it is element of the management often encloses with develop of the strategy to the development of the regions and of the business - unity at them. Hi permit is analysis influence externally and diagnostic in the interior state of the region and of the unity at him, with purpose construction of the strategy effective and system from the measure for the management and development.