2014, Issue 2

This paper presents the project № BG161P003-1.2.02-0022-C0001 „Implementation of new office for transfer of innovation technologies in business organisations of the South-East Region of Republic Bulgaria” co-financed by Operative Programme “Development of the Competitiveness of the Bulgarian Economy” 2007-2013, procedure BG161PO003-1.2.02 „Creation of new and development of existing technological transfers offices”. The beneficiary of this project is Burgas…

In this article the author provides a brief analysis of the agricultural sector, in particular grain production as a risk sector of the economy in terms of dealing with highly liquid products such as grain and industrial crops. The conclusion of these types of transactions creates vicious practices between counterparties evasion of VAT due, which undoubtedly reduces the possibility of an optimal collection. Furthermore, the author focuses on the importance of mechanism of reverse charge of VATdue,…

AIn this paper an attempt is made to bring out some guidelines for improving the pricing of industrial products. In this respect, it discusses the impact of the characteristics of industrial products and the characteristics of B2B markets on the pricing. In the article are examined the basic approaches and methods of pricing and is defended the view that in terms of industrial products, the future is in favour of the value-based pricing. In support of this view the author considers studies of…

AIn this paper an attempt is made to bring out some guidelines for improving the pricing of industrial products. In this respect, it discusses the impact of the characteristics of industrial products and the characteristics of B2B markets on the pricing. In the article are examined the basic approaches and methods of pricing and is defended the view that in terms of industrial products, the future is in favour of the value-based pricing. In support of this view the author considers studies of…

An object of this article is the informational system of the economy, which is being applied in Bulgaria at present, in response of the started in the beginning of 90-es of XX century transition process to market economy. A subject of examination are principles and rules of setting up this kind of informational system, the correct base of their deduction and the extension of its attainment in Bulgarian statistical accounting nowadays. The aim is to draw up weaknesses of fundamental character,…

Change of the behavior of the factors from the external environment for the organization, the subsequent internal changes of the organizational processes; increasing intensity of the impact of competitive forces and the demand for opportunities for improving of the competitive advantages of organizations; rapid technological development and implementation of successful investment projects; growing need for optimization of the business processes and reducing of the operating costs - this is a…

In an increasingly globalization crucial for any organization is its ability to assess their practices compared with business strategies and objectives of its competitors; improving the 112 “БИЗНЕС ПОСОКИ” management of corporate business processes that help to achieve world leadership. Essential tool linked to a change in future development of the business organization and increasingly widely used in corporate management and strategic planning is benchmarking. The purpose…

The goal of this article is to study the impact of the economic crisis that has developed since 2008 on product assortment decisions of Bulgarian companies. Product is central element of the marketing mix and product related activities has material impact on development and implementation of a company's marketing strategy. Among most important product management decisions are those made for product assortment optimization. The question we seek to answer is whether the companies that has participated…

The aim of the research paper “Marketing management in times of economic crisis” is to find out how the marketing management of companies in Bulgaria have been affected by the economic crisis and to study the basic approaches of marketing adaptation to the environment that has changed. The conclusions are based on nationwide survey, conducted in August-September 2011, as well as on analysis of quantitative and qualitative secondary data for the period 2008-2011. The first part of…

Each manufacturer organize and realize some activity guided by their interests. In brief, interest in any economic and non-economic entity are expressed in a positive change of public position. Form through which express the interests of the subjects are the objectives that they pursue. Marketing concept, seen as a managerial logic states / unlike any other management concepts / that producer interests can be protected and their objectives can be achieved only when refracted through the prism…