2015, Issue 2

The visible advantage of this study is the detailed and comprehensive methodology that contributes to the reliability and credibility of the findings. The results were consistent with the previous studies and in case of Bulgaria, at societal level, emphasized the importance of egalitarianism, with practices score visibly higher than all-country average; and with values score also slightly higher than all-countries average. These data attest to the idea that…

Advertisements can be pretested at several points in the creative development process. This article examines some of the common methods used in pretesting research.

The crucial importance of manufacturing companies to the national economy is undeniable and is determined by their ability to create a product of labour. As a major economic agents together with the state, banks and households, firms and their specifically implemented financial results are used as a measure of the economic situation of each country. Financial assessment of companies could be defined as an indicator of their stability in terms of stagnation caused by the economic crisis. The purpose…

The dynamic business environment, the unpredictable behavior of competitors and customers, as well as the demand for successful competitive position on the market require effective company management. This cannot be achieved without complete strategic and operational planning, analysis, control and regulation of the use of the company resources. Appropriate instrument for company's resource allocation in accordance with the strategic plan is the budget planning and control. Its application…

In this manuscript discusses the interaction between management accounting and managerial control, especially on the impact of the approach of managerial control over the tasks of management accounting. This interaction is viewed at: behavioral control, control over the results, process monitoring and control through mutual and self. They are given practical examples and formulated conclusions that would prove useful both for designers and for operators with systems for managerial control and…

The article is based on the study of the different forms in which financial institutions and investors measure the risk of the operations they realize on the market. Today, most investment portfolios include derivative products (mostly options), which is why this work is focused on the risk management of portfolios which include such products. The article describes some methods of assessing and managing derivatives. Most of the above mentioned methods will inevitably…

The article examines the initiatives taken by the European Commission, other European institutions and international organizations to ensure the uniform quality standards and adequate regulatory treatment of the securitization as a prerequisite for the recovery of the securitization market in Europe, which was severely affected by the global financial crisis. Although certain problematic applications of the securitization technology were among the causes for triggering of the crisis, the recovery…

The present paper is aimed at clarifying the nature of staff satisfaction and the possibility of its measurement. A model is proposed to assess the level of staff satisfaction in the trade enterprise and data from its application are presented. Based on the analysis of the obtained data, the relationship between staff satisfaction and sales volume has been investigated. Recommendations are presented for increasing staff satisfaction, the implementation of which would have a positive impact on…

Social networks are an important part of the web. In recent years they have become a powerful engine of business, forming public opinion. Social networks impose "mouth-to-mouth" marketing and have a huge impact on the decision to purchase by the consumer. Social networks offer users instant communication and a new way of communicating, as well as an online platform for sharing valuable information. Brand loyalty can be built by the value seen in the purchase of a particular brand. This…

Market segmentation provides bank managers capabilities to develop appropriate strategies based on a thorough understanding of constantly changing customer needs and behavior. The current article clarifies some of the issues that arise in the process of bank clients' segmentation. The article proves the importance of the segment analysis in marketing decision process: the segmentation and careful targeting the customers is a key factor in achieving client-centricity in retail banking. Clientcentric…

The paper investigates the evolution of marketing science within the period 1920-1930. It is a continuation of author's previous research projects devoted on the genesis of marketing as a scientific discipline (1900-1910) as well as the scientific development of marketing within the period 111 Резюмета 1910-1920. The research goal of the present study is to perform an analysis of development of marketing theory within the period 1920-1930 and to outline the major tendencies and inherent…

Marketing as a business function is a complex system, i.e. he is neither single action or single action undertaken construction of marketing system and keeping it in balance required to decide on a set of actions - strategies and tactics. Factors determining the decisions are the goals of the organization and its capabilities, including the business environment. Developed and selected strategies and tactics are designed to alter the existing capabilities of the organization, ie to lead them to…