2016, Issue 1

In realizing of the service operations are involved in varying degrees both parties - personnel and customers. In the process of delivering service they participate in different types of encounters. The link and dependency between the different types of service encounters ongoing and people management approaches applied by service operations managers are the object of examination in the article. The main aim is to clarify and analyze the types of service encounters, factors that define and affect…

Agriculture is a widespread industry worldwide. The presentation of its specific reporting objects (biological assets and agricultural produce) in the annual financial reports is regulated by SS 41 - Agriculture (SS 41) and IAS 41 Farming. The implementation of the National Financial Reporting Standards for small and medium-sized enterprises (which include SS 41) together with presentation and announcement provides organizational and methodological unity in implementation of accounting. In this…

Undeniable practical significance of the marketing concept as a management raises the question: if necessary, under what conditions it's possible. Important conditions that make it so we can divide into two subsets. The first involves the objective circumstances. This concerns the quantitative and qualitative characteristics of the markets competitive relationships between different entities, i.e. size and characteristics of competition and technical, financial and economic situation of producers.…

The article presents new aspects in the process of implementation of interoperability between public administrations. At this stage of development of e-governance it is particularly important that this be implemented to avoid the requirement of the same documents from citizens and businesses for various types provided their e-services. Very serious is the problem with the development of information technology in administration and the willingness of state institutions to progressively join the…

Agrowing number of studies have been focusing on the role of human capital in the contemporary economies. This determines the increasing need of a systematization of the knowledge gained along with a comparative analysis of the scientific outcomes. The paper represents an overview of the current state of the publications exploring the link between education and growth in the New EU Member States from Central and Eastern Europe by utilizing the systematic literature review approach. The latter…

:The article is intended to clarify the difference between brand extension and line extension. Adefinition what a brand is had been gven in order to define how it can be further extended. The extension strategies are investigated based on their impact on the brand itself, consumer behaviour, company performance and partly the influence it has on the total market. The main opportunities of both strategies are consumer thrust, decreased advertising costs, improved brand visibility, increased consumer…

Quality in the context of service industries has been and becomes even more important in the era of huge competition and turbulent business environment. Despite significant work undertaken in the area of service quality in the developed countries, there is a lack of publications in Bulgaria about the various models/scales for assessment of perceived service quality. This article, therefore is an attempt to fill the existing gap in the literature of services quality. The objective of the paper…

The contemporary macroeconomic environment is characterized by the dynamism and the uncertainty of the behavior of the factors in it. This environment requires the contemporary organization to seek new approaches to management, to strive for efficient use of the available resources in order to achieve sustainable competitive advantages. Besides, the competitive advantage is no longer considered only in relation to the material assets of the organization, but mostly in relation to the intangible…

Changes occurred as in the political system of the Republic of Bulgaria in the late nineties, have a significant role on the territorial division and the administrative management of its budgetary units. The disintegration of the centralized form of management of public resources leads to the emergence of the idea of financial decentralization of local government. This reinforces the becoming more heavily the role of Bulgarian municipalities in making decisions on matter concerning their economic,…

The public sector should set the framework in which to operate the country's economy as a whole. Of great importance to create conditions for improving the competitiveness of all actors. In recent years it is associated with the creation of appropriate conditions for the development of innovation. In the base of the innovation process R&D, which requires serious funding. So one of the goals of the EU is associated with increasing the amount of funds allocated to this activity and the…