2020, Issue 2

The use of digitalization is a necessity for any company that wants to be profitable, increase its profits and maintain its market position. The digital transformation allows for increased sales by understanding customer needs and reaching more and more potential customers, optimizing internal processes, effectively reducing costs by reducing manual labor and replacing it with automated tasks and last but not least, staff satisfaction.

In recent years the agro-food sector has become part of several scandals. For this reason consumer demand for safe food products is ever-increasing; they pay more attention to the food safety and would like to purchase high quality products. The certification process is an important element for the company and consumers but despite this compared to Central and Eastern European countries, Albania has a very low number of certification schemes. Certification ensures that the production process…

Key skills for successful management and achieving good results for each manager are personal qualities and competencies, among which communicative competence is important. Effective business communication and communication competence of the manager are crucial for the successful management of any company. Poor communication is not only unpleasant on a personal level, but has the potential to cause huge financial losses.

The regional sector analysis of small and medium enterprises is the basis for identifying their status in Bulgaria. On the other hand, it identifies the preconditions for these enterprises' development and determines their specific regional potentials. Such a foundation for decision-making and implementing measures to support specific sectors of the economy should ensure their effectiveness and efficiency. This report aims to analyze the state of the small and medium enterprises sector in…

Through this work we use a large sample of Albanian nurses, respondents to a highly technical, 76 items questionnaire representing 14 nursejob dimensions, to construct a practical efficient tool for daily use with the goal of evaluating nurse job satisfaction. The challenge of maintaining the necessary nurse staff in a low paying environment is indisputably related to nurse job satisfaction. The Albanian health care human resources need to voice themselves continuously. The batch of (N=2067)…

The development of the capital market in Bulgaria requires the study of the influence of the dividend policy of public companies, whose shares are subject to stock exchange trading, on the behavior of investors. The first step of this analysis is to prepare a theoretical overview of the various theories devoted to this issue. This article focuses on dividend signal theory and the problem of information asymmetry between the company's managers, who prepare the proposal for distribution of…

The article deals with the current state and problems of regulating legal relations in the field of leasing land plots that are in state ownership. The authors consider historical issues of lease relations for state real estate objects. The key problems of determining the basic rental rates of state-owned real estate are highlighted. The authors propose a unified methodological approach to the development of a methodology for calculating basic rental rates for real estate owned by the state.…

The insurance activity is carried out through insurance advice by insurance intermediaries. It puts at the center of the provided insurance service - the customer, with its long-term and short-term goals, specific needs and objections, dreams and fears. Today, deep knowledge of the client is achievable and is based on intensive communication with him. The conscious and active use of the capabilities of structured communication during commercial meetings is a prerequisite for success in the sales…

The field of sales promotions has grown in importance as increasingly large budgets are allocated to its use. The large volume of promotional techniques, coupled with a complex array of situation variables, might mike normative models an attractive planning tool. The aim of the article is to present five normative models for planning sales promotion campaigns.

Key skills for successful management and achieving good results for each manager are personal qualities and competencies, among which communicative competence is important. Effective business communication and communication competence of the manager are crucial for the successful management of any company. Poor communication is not only unpleasant on a personal level, but has the potential to cause huge financial losses.