Continuous Development in competition (KAIZEN)

Author: Gulsevim Yumuk (Trakya University - Edirne)

Keywords: Quality, total Quality Management, Continuous Development, Renewal

The world is in the stage of crossing from divided markets into the global markets. In such a world where competition is dense, multinational companies need to show competitive superiorities and a number of features enough to unite with the business environment or the countries they do business with. In this context, businesses are in the search for developing new competitive strategies and thus lead to the understanding of Total Quality Management. Continuous Development; constituting the most fundamental activity of Total Quality Management, enables businesses to look for the "better than the good" and to add themselves a new dynamism. In this study, importance of continuous development (KAIZEN), which is the basis of Total Quality Management philosophy, and its influences on the companies' competitive powers are discussed.
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