Innovations in the field of marketing logistics

Author: assoc, professor dr. Antoaneta Kirova (University of national and world economy - Sofia)

Keywords: marketing logistics, strategic partnerships, PL services, innovations, cross docking

The future development of the logistic services sector is oriented towards global, concentrated and segment oriented services. The business processes are standard and integrated in common transparent systems, based upon the partners' and customers' integration. On the other hand the suppliers should be able to develop a common standing point towards the globally potential clients.

From management point of view the logistic companies establish networks with different components able for multiple functioning and apt to regrouping. The network and the components are interrelated searching for a synergic effect.

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