What Is Positioning After All?

Author: Assoc. Professor Dr. Simeon Jelev (University of National and World Economy, Sofia)

Keywords: marketing, positioning, positioning dilemmas, long-lasting or changing positioning.

This is the second part of the article that discusses one of the most important topics in modem marketing, namely positioning. The author examines several dilemmas of positioning and attempts to draw their projections, most of which are of strategic importance.
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