Collaboratively using of the balanced scorecard (BSC) and the indicator - economic value added (EVA) as an estimation ofthe effectiveness ofthe enterprise

Author: Assoc. Prof. Galina Kurteva (Burgas Free University )

Keywords: balanced scorecard (BSC), economic value added (EVA), measuring the activity ofthe enterprise

In the economic literature and practice are popular different techniques to measure the effectiveness ofthe entity, based both on fmancial andnon-finandal indicators. Independent use of each ofthese techniques has its advantages and disadvantages. The article presents the advantage of the synergy oflinkang the Balanced Scorecard (BSC) and the indicator (index) - economic value added (EVA).

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