Development of investment potential and competitiveness of the enterprise

Author: Aleksandr Sergeiev, Aleksey Rjazanov (Financial University under the Government of the Russian Federation)

Keywords: competitive advantage; competitiveness of the enterprise; to raise quality, reducing the price of production; credit policy; systems of protection of contributions; effective market economy

Competitiveness is an ability of production to satisfy needs of buyers for the competifive environment. The economic crisis has led to catastrophic consequences of decreasing competitiveness of production in all branches and spheres of the industry and agriculture. The gained experience of the developed foreign countries has not been used completely and some of the methods corresponding to the ripened situation are studied in this article. Thus, increase of competitiveness of production is possible only in the purposeful monetary and credit policy providing efficiency of long-term investments of funds

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