Effective Digitalization of Business and Increasing Competitiveness
Author: Nadya Mironova, Emanuel Galyarski (University of National and World Economy, Sofia)
Keywords: digital transformation, competitiveness, sales, market positions
The use of digitalization is a necessity for any company that wants to be profitable, increase its profits and maintain its market position. The digital transformation allows for increased sales by understanding customer needs and reaching more and more potential customers, optimizing internal processes, effectively reducing costs by reducing manual labor and replacing it with automated tasks and last but not least, staff satisfaction.
