Explication of culture and its manifestation in business

Author: Chief. Assist. Prof. Sonya Stefanova (University "Prof. D-r Asen Zlatarov" Burgas)

Keywords:

Тhе business culture domain is impliedin all la yers oftoday's culture. ТЬе fast­paced large scale integration if international business in the social-economical reality is in parallel with intensive and complex processes in the development of the global business culture. This is а segment of common interpersonal communication, which is the material, intellectual and moral basis of the economical life of societies. Business culture is а complex phenomenon; it is the indirect, unnoticeable and' informal consciousness of an organization. It controls people's behavior, unifies the creativity and dynamics in the cultural business community and assists the development of the full creative potential in realization of goals.

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