Exploring the impact of economic crisis on sales - Theoretical and Practical Aspects

Author: RADOSTINA T. NEDEVA PhD student (D.A. Tsenov Academy of Economics - Svishtov)

Keywords: crisis of sales, classification ofthe crisis, sales ofbeer, beer market trends

This article examines the impact of the economic crisis on sales. The study is presented in two parts. The first part defines the concept of crisis and crisis characterizing the types of enterprise level. The second section examines the impact of the crisis on sales of brewing in the following guidelines - sales volume, packing containers, beer consumption and investment in the sector. Finally listed the leading trends in the sub-sector as a result of the crisis.

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