From a theory of trust degree towards economics of trust

Author: Momchil Dobrev ("DOBREV & HALACHEV" Institute, "D&MDOBREV CAPITAL" JSC.)

Keywords: competitive power, theory of trust.

The competitive power of the company is very important for its survival, development and prosperity. Each company wishing to obtain a leading position in its field or branch has to take care about its competitive power in the market. The company has to find out various new methods and means to maintain high degree of competitive power in the market. The theory of trust developed by the author on the basis of his observations for many years in the market and outlined respectively in theory, laws and practices to be applied in the everyday life of every company, acting in the market have been presented. The theory proposes to the company concrete decisions to reach better competitive power in the market.
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