Information efficiency of communication channels
Author: Nikolai Palashev, PhD (State University of Library Studies and Information Technologies, Sofia)
Keywords: communication channel, corporacy, corporate communications, information files, communication barriers
In contemporary information society the corporate communications, perceived as a set of instruments for implementation and enforcing of policies based on the combination of values and interests, prove to be a doctrinal manifestation of corporacy. Through the methods of adaptation and combination of nature and meaning on one hand and through communication means and forms on the other hand, the corporate communications are able to overcome crises and crisis situations, to construct a communication field in the frames of which the concrete human beings from the various public spheres come across optimal solutions of socially significant problems. This undoubtedly could be impossible to obtain without the solution of the problem with the communication channels. The underlying problems with the communication channels put in the context of the modern corporate communications envelope the issues of their structure, information management, and the ability to develop the communication process. In the context of communication channels' development and utilization the question of the relations and cooperation with the media is especially important, particularly in crisis situations. In the sense mentioned the treatment of the information files, both before decoding and during the process of moving along the communication channels, proves to be one of the main parameters of the specific to the channels communication, the latter directly concerning the construction of communication barriers in front of the sources of communication extremeness.