Opportunities to Improve the Functioning of Industrial Clusters in Bulgaria
Author: Chief Assist. Prof. Veneta Hristova, PhD (D. A. Tsenov Academy of Economics, Svishtov)
industrial clusters, formation, development, problems, perspectives.
The article tries to chronologically track and expose attempts to measure consumer loyalty to brands. The chronological approach is based on three arguments: the need to take account of progress in the measurement attempts; to find conflicting views and point out solutions; to make predictions about the future of measurement. We criticize gross empiricism. in which, without elaboration of a conceptual definition, it directly leans to an operational one, on which side the measurement itself.