Opportunities to Improve the Functioning of Industrial Clusters in Bulgaria

Author: Chief Assist. Prof. Veneta Hristova, PhD (D. A. Tsenov Academy of Economics, Svishtov)

Keywords: industrial clusters, formation, development, problems, perspectives.

The article tries to chronologically track and expose attempts to measure consumer loyalty to brands. The chronological approach is based on three arguments: the need to take account of progress in the measurement attempts; to find conflicting views and point out solutions; to make predictions about the future of measurement. We criticize gross empiricism. in which, without elaboration of a conceptual definition, it directly leans to an operational one, on which side the measurement itself.
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