Opportunities to Improve the Functioning of Industrial Clusters in Bulgaria


Author: Chief Assist. Prof. Veneta Hristova, PhD (D. A. Tsenov Academy of Economics, Svishtov)

Keywords: industrial clusters, formation, development, problems, perspectives.

The article tries to chronologically track and expose attempts to measure consumer loyalty to brands. The chronological approach is based on three arguments: the need to take account of progress in the measurement attempts; to find conflicting views and point out solutions; to make predictions about the future of measurement. We criticize gross empiricism. in which, without elaboration of a conceptual definition, it directly leans to an operational one, on which side the measurement itself.

More articles


International Assessment of the Competitiveness of Russia

The report on global competitiveness, in our opinion, stimulates the process of increasing Russia's competitiveness. As…

Modern methods of increasing the efficiency of enterprise management (Russian experience)

The system of constant improvement of all aspects of the enterprise and its gradual preparation for serious qualitative…

Theoretical aspects of strategic planning and modern practice

Strategic planning is a powerful and effective tool for managing socio-economic processes, without which in the modern bistro…