PROTECTION OF PERSONAL DATA OF USERS OF INSURANCE DIGITAL SERVICES

Author: Galina Stoyanova (Burgas Free University)

Keywords: insurance, personal data, insurance service, digitalization

Digital technology, digital trust and information are an integral part of the development of insurance today. The threat of increasing digitization of insurance services, the new package of digital applications and the trend of remote work for employees of insurance companies and insurance intermediaries determine the actual challenges in front of the growing demand for insurance from the users of insurance protection. Protecting their personal data is a priority in the work of every insurance company and a condition for the proper conduct of insurance activity.

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