Reconstruction of the market space - an alternative strategic move in competitive rivalry of the organizations

Author: Chief Assist. Prof. Dr. Galina Kurteva (Burgas Free University)

Keywords: strategic choice, competitive strategies.

In today's changing world the strategic choice of the organization is not an unambiguous and single act. This choice is supposed to permit the organization perform better than its competitor does in order to gain a larger part of market demand. The article lays the accent on the consequences of the competitive strategies applied by an organization and on the limited possibilities for competitive success in contemporary business world. The necessity of searching for new rules of competition or of avoiding it is presented as well.
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