Strategic Priorities in the Course of Adaptation of Bulgarian Companies to the European Market

Author: Assist. Prof. Dr. Tsvetana Stoyanova (University of National and World Economy, Sofia)

Keywords: strategic priorities, European integration, competitive power, strategies.

This paper reveals the fundamental priorities for adaptation of Bulgarian companies to the European market. Drawn and examined in such capacity are: enhancement of competitive power, improvement of conversance with the legislation in the community and timely change in the vision and strategy of Bulgarian companies. Analyses and estimates are in conformity with the requirements of the European market on the functioning of production and supply.

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