Market significance of 100% loyal households

Author: Prof. Dr. Simeon Zhelev (UNWE - Sofia)

Keywords: loyalty, 100% loyalty, product categories, markets.

This article presents part of the results of the 100% loyal and 100% loyalty research, based on ConsumerScan consumer panel data from the GfK-Bulgaria research agency.

Bulgarian Download Bulgariаn

More articles

MRW Model of growth: foundation, developments and empirical evidence
The paper focuses on the neoclassical model of growth with human capital developed by Mankiw, Romer and Weil (1992) as one…

Guaranteed minimum income debate
Discussion of a guaranteed income reminds us of what a just and fair society must guarantee to everyone: an adequate degree…

Prerequisites and realization of the interaction in the system of the tax and social insurance control
In the strategic planning and actual implementation of the activity of the National Revenue Agency (NRA) in Bulgaria, since…