Price research used in the functional value analyses in the process of new investment goods planning

Author: Assoc. Prof. Dr. Svobodka Klassova (University of National and World Economy, Sofia)

Keywords: price research, functional value analysis, investment goods.

This article proves the need of using price researches in implementing the functional value analysis even in the planning of the new investment good. In this connection there is a sample that illustrates the mechanism of the implementing of the price researches. Their results are being used for comparing different alternatives for developing products while changing some of their characteristics or functions.
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