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VALUE CREATION AND VALUE CO-CREATION IN PROFESSIONAL BUSINESS SERVICES: A CHALLENGE IN DIGITAL ENVIRONMENT
The study assumes on the literature and the experts views on knowledge-intensive business services and their ability to provide knowledge and innovation to their customers. Drawing on the concept of the delivering highly expertise knowledge to create value, the professional business services, being large part of knowledge-intensive business services, are discussed from the perspective to value co-create through the relationship with their customers. This conceptual study aims to contribute to the…
