Golden Sands resort as a successful tourist destination attracts thousands of tourists each year. A significant part of them are tourists from the F ederal Republic of Germany. The obj ect of study in the article are the positions of Golden Sands resort in relation to its main competitors - Sunny Beach resort, the seaside resort "Antalya", Turkey and the seaside resort "Sithonia", Greece. The subjects of research are the competitive advantages of Golden Sands resort compared to its main competitors…